Square Store-Metres

2019 / Woven paper rulers, on board / 3 units 107x107cm (each)

The standardisation of measurements is essential for smooth trade, although in some fields, such as property, the relationship between the square metre and its monetary value is somewhat ambiguous. In this piece, I have woven together the typical paper rulers they hand out at construction stores, DIY/furniture shops and even sports warehouses, in order to make a parallel between the variability of retail prices and the different colours these businesses use for their paper rulers, as part of their branding.